Shooting and editing video opens up endless creative options, but at over thirty frames per second, it can be hard to know where to start. To keep things easy, VSCO members can use many of the same presets and tools they’re familiar with for photos on video as well. Here are some of our top tips for making a smooth transition across mediums.

Mobile phones have steered photo and video capture toward vertical orientations. This may be a good fit for sharing on the go, but a return to the horizontal format enables a more cinematic look as well as opportunities for creative compositions that stretch across a scene. Try shooting horizontally and compartmentalize your composition using the rule of thirds.

An easy way to get great video shots is by treating the process more like photography. Try bracing your camera against a solid surface like a window or ledge and combine it with one of these three steady shot approaches. This will create a consistent composition that emphasizes the movement within the frame.

1. Steady shot from a moving source – like a train or car.
2. Steady shot with passing subjects – great for busy cities.
3. Steady shot of close details or surfaces.

Presets make editing video easy, but when it comes to moving images, less is often more. High contrast looks or vibrant colors can overwhelm some video files, so try reducing Strength for a more subtle or nuanced look. Access the Strength slider by applying any preset and then tap the tile once more to further refine your look. Here are three presets that can help you create cinematic tones.

AU5 makes colors pop – especially pink and magenta hues.
KP9 feels like a classic cinematic film. It’s slightly faded with green undertones, making it great for outdoor scenes.
V8 creates a warm, low contrast look that's perfect for sunny summer days.

After finding a preset, fine tune your look with tools. Try keeping things simple with these two complimentary tools that can help you get the light just right.

Exposure can be tough to get right in the moment, especially if the light changes in the scene. Use Exposure to darken or brighten the overall shot and find a good balance.

Contrast balances the relationship between the bright and dark areas of your composition. With video, a lower contrast look that evens out highlights and shadows can help preserve details.