Effective as of June 13, 2022
Table of Contents
- Data we collect
- How we use your data
- How we share your data
- How long we keep your data
- Your choices
- How we secure your data
- International data transfer
- General audience service
- How to contact us
- State and Region Specific Information
Data we collect
There are three types of data we collect about you: data that you provide us, data we get through third parties, and data we collect automatically.
Here are some tables that summarize the different types of data we collect
|Data You Provide Us||Examples|
We need certain information to set up your account.
|Name, email address, phone number, username, password, redemption code, age, date of birth|
You can customize your profile on our Services so other creators can get to know you better.
|Any information you add about yourself to your profile, such as your biographical details, photograph, social media links, interests, preferences|
Our Communications With You
Sometimes we might reach out to you, or you might reach out to us.
|The communications between us when you contact us with questions, comments, or support requests|
We would love to hear your thoughts on our Services.
|Any feedback that you provide in any questionnaires, surveys, interviews, beta tests, or other scenarios in which we request your feedback|
Payment and Transactional Data
We need certain information about you so we can process your payments
|Name, country, payment card information, bank account number, billing information, subscription information, purchase history|
We want to honor your choices regarding our marketing efforts, and understand how our marketing campaigns are performing.
|Your preferences for receiving our marketing communications and details about your engagement with them|
User Generated Content
You’ll get to interact with other creators and generate your own content when you use our Services.
|Images, music, videos, collages, montages, comments, tags, collaborative areas that you create, your “favorite” content, the content you repost, messages, your interactions with VSCO’s or other people’s content on our Services|
Data About Others
You might want to invite your friends to use our Services.
|Contacts that you share with us|
Non-fungible token (“NFT”) Data
We might need NFT data related to artists and their content, curators, exhibitions, and collections.
|Artist or artwork information, cryptocurrency wallet address and accounts, cryptocurrency transactions, cryptocurrency balance, keys, the content of the NFT, information on the related blockchain|
|Date We Collect From Third Parties||Examples|
Data from Social Media Platforms
Sometimes you might connect with us on social media
|Your interactions with our social media posts, your mentions of VSCO or VSCO related hashtags in your social media posts|
Data from other creators
Our creators might want to invite you to use our Services.
|Contact lists that other creators sync with our Services|
Data from your Single Sign On (SSO) Provider
We try to make the login process simpler for you by providing you with some SSO options.
|Information related to your account with the SSO provider, such as your name, picture, username, email address, or phone number|
|Data We May Collect Automatically||Examples|
We receive certain information about your device and browser when you use our Services.
|Operating system type and version, device type, device model, browser type, IP address, network information, unique identifiers, general location information|
Online Activity Data
We learn about how you’re engaging with us and our Services online.
|Your interactions with different pages on our Services, the website that referred you to us, whether you opened our marketing emails or clicked links within them|
Depending on whether you’ve given us permission, we might learn about your precise location.
|Precise location data that we get when you authorize our mobile application to access your device’s location|
Metadata about User-Generated Content
We get data about the content you contribute to our Services.
|How, when, and where you created your content, how you edited your content|
|You may be able to configure your browser and device settings to limit some of the data we might collect about you. Some of our automatic data collection happens through cookies or similar technologies, which you can learn more about by reading our Cookie Notice|
How we use your data
Once we collect your data, we use it in a few different ways. This table summarizes the different ways we may use your data.
|How We Use Your Data||What this means|
Delivering Our Services
We’ll use your data to provide our Services to you.
|We use your data to provide and improve our Services and our business, establish and maintain your account and profile, facilitate the display and transfer of NFTs and related content, enable security features, communicate with you about our Services, understand your needs and interests as they relate to our Services, personalize your experience with our Services, respond to your requests, questions, and comments, and invite your contacts that you invite to join our Services.|
Research and Development
We might use your data to help us make our Services better.
|We may use your data for research and development so we can understand and improve our Services.|
Depending on your choices, you might get marketing communications about our Services.
Compliance and Protection
We may need to use your data in certain ways to make sure we provide our Services legally and safely.
To provide our Services, we must be mindful of the many legal, ethical, and contractual requirements that apply to us, while also trying to protect our creators and our Services.
To that end, we might use your data as needed to comply with the law, respond to lawful data requests (like subpoenas and warrants), protect our creators, protect our rights (including by establishing and defending against legal claims), comply with any legal, accounting, or reporting requirements, enforce our terms and policies, and prevent or investigate fraudulent, harmful, or illegal activity.
How we share your data
We might need to share your data with other parties to help us do the things mentioned above. This table summarizes the other parties that might receive your data
|Who we might share your data with||Why we might share your data with them|
|Service providers||We lean on certain companies and individuals that provide services on our behalf or help us operate our Services or our business. These service providers perform services like data hosting, information technology, customer support, email delivery, marketing, and website analytics|
|Advertising vendors||We may work with advertising networks or adtech providers to advertise to you. You can learn how to opt-out of interest-based advertising in our Cookie Notice.|
|Professional advisors||We may need to share your data with our professional advisors, like our lawyers, auditors, bankers, and insurers if it’s necessary for them to provide their services.|
|Authorities and others||We may need to share your data with law enforcement, government authorities, and private parties if we need to do so for the compliance or protection purposes described above.|
|Business transferees||If we go through a business transaction like a merger, acquisition, corporate divestiture, or dissolution (including bankruptcy), or a sale of all or some of our assets, we may share or transfer your data to the transaction organization during the transaction or in contemplation of the transaction (including during due diligence).|
|Other creators and the public||
Your profile and user-generated content are publicly visible and can be seen and used by others.
We may create other ways you can interact and communicate with other creators, including things like tipping and other ways you can support creators monetarily. The data related to these interactions will be visible by other creators.
How Long We Keep Your Data
We retain data for as long as we need for the uses mentioned above. You can delete your account by following the instructions here.
When we don’t need your personal data anymore, we’ll either delete it or anonymize it, unless deletion or anonymization isn’t possible or practical (for example, because your data is in backup archives), in which case we’ll make sure your data is securely stored and isolated from further processing.
Remember that it is impossible to ensure that anything on the internet is ever completely removed. Even after your account is deleted, your content may still be visible, for example, if you’ve shared it on other platforms or if other people copied or shared your content before you deleted your account.
You have control over your data in several ways. This table summarizes your choices concerning your data.
|What you can do with your data||How to make it happen|
|Access or update your information||You can review and update certain account information by logging into your account.|
|Opt-out of marketing communications||You can opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of a marketing email, or by contacting us. You will continue to receive other non-marketing emails related to our Services. If you receive marketing text messages from us, you can opt out by replying STOP to our marketing message.|
|Set cookie preferences||To learn about the cookies we use and how you can control them, please see our Cookie Notice.|
|Disable mobile location data||You can disable our access to your device’s precise geolocation in your mobile device settings.|
|Decline to provide information||You can decide not to give us certain data, but then you may not be able to use certain features of our Services.|
|Configure third party platform settings||If you connect to our Services through a third party platform (like a social media account), you may be able to use your settings in your account with that platform to limit the information we receive from it moving forward.|
|Delete your content and account||
You can choose to delete certain user-generated content from your account.
You can delete your account entirely by following the instructions
If you are under 18 years of age, you can also use these same instructions to exercise your right to delete your content under California’s “Online Eraser” Law.
|Because there is no widely accepted standard for the browser-initiated Do Not Track signal, we do not currently respond to Do Not Track signals.|
How we secure your data
We use technical, organizational, and physical safeguards to protect your data, like firewalls and other security technology. For example, when you enter confidential information (such as login credentials or information submitted from within our Services) we encrypt the transmission of that information using secure socket layer technology (SSL). But unfortunately there is always risk when doing anything on the internet, so we can’t guarantee 100% security of your data. If we find out that we’ve had a data breach and your personal data has been compromised, we’ll notify you as required by law and take appropriate steps to investigate and remedy the vulnerability.
International data transfer
We’re headquartered in the United States and may use service providers in other countries. Your data may be processed or stored in the United States or other countries outside of where you live, which may have data protection laws that are different from those in your country. When we transfer data across borders, we take measures to comply with the relevant data protection laws governing the transfer.
General audience service
Our Services are intended for a general audience. As such, they are not directed or targeted toward children under 13 years of age and are not intended for use by children under 13. If we learn that we collected data through our Services from a child under 13 without the consent of the child’s parent or guardian as required by law, we will delete it.
How to contact us
- Online: https://support.vsco.co
- Mail: VSCO, 1500 Broadway, Suite 300, Oakland, CA 94612
State and Region Specific Privacy Information
You may have specific privacy rights depending on where you reside. For example, residents of California and individuals located in the European Economic Area and other jurisdictions have specific rights. You can find this state and region specific information here.