VSCO Film x Jeffrey Chan

Jeffrey Chan, a native to Toronto, Canada, traveled to Hong Kong to photograph a fashion series in an array of dynamic settings. “We sought out interesting locations with plenty of depth and character. The wonderful thing about Hong Kong is the multiple layers in scenery and backdrops. The density of the city makes everything feel like it's piled upon each other.”

Jeffrey, who shoots a combination of real film & digital, photographed Eve Smith, an Aussie model he had worked with previously in Toronto. “Our first story was shot in black & white on film (Fuji FP-3000B) around the urban neighborhoods of Hong Kong Island. It was very moody. We decided for our next story, we'd delve into color and move across the harbor, exploring Kowloon. We started in Central and made our way across the harbor aboard the Star Ferry. From Tsim Sha Tsui, we wandered upwards towards Mong Kok and the Ladies' Market.”

At the time, Eve’s hair was a bold shock of pink, adding an unexpected punch to the styling. “The pastel colors & floral prints of her wardrobe gave a wonderful contrast to the concrete structures of the city.” For these images, Jeffrey used VSCO Film’s Kodak Portra 800 ++ and 160 ++ to further bring out the colors.

It’s easy to see why this set of imagery is one he’s most proud of in his body of work. “This fashion story embodies everything I love, from travel and photography, to natural light and being on-location. I'm inspired by my surroundings, especially on my travels.”  Fusing his love for fashion with his passion for documentary, photojournalistic, and street style photography, Jeffrey finds that shooting a fashion story is a perfect opportunity to display his photographic style. “I enjoy capturing real life moments, and this is reflected in my fashion stories, where I tend to make things more natural and not so contrived or overly posed.”