Street Etiquette x VSCO
Street Etiquette, a company whose foundation is in menswear, is an innovative brand, constantly expanding into new territories and inspiring it’s followers. Earlier this year, we had the opportunity to meet Street Etiquette and create a video chronicling their history, inspiration and creative process. Now, we are thrilled to announce a unique, two-part brand collaboration with Street Etiquette: a free, limited edition Street Etiquette Preset Pack within VSCO Cam™ and a NYC event showcasing their new fashion project.
FREE Limited Edition Street Etiquette Preset Pack
We’ve joined up with Street Etiquette to create a custom Street Etiquette preset pack, which coincides with Street Etiquette’s vision for their latest editorial project entitled SLUMFLOWER. Consisting of three new presets, this limited edition preset pack is available for FREE and can be downloaded from the VSCO Cam™ in-app store. Embodying the look and feel of Street Etiquette’s work and inspiration, this pack accentuates dark and gritty tones, as well as deep and bold colors that are fitting for an array of occasions.
Believing in the power of art and creativity to encourage intelligent conversation, Street Etiquette has created an editorial piece detailing the fictional tale of a 10-year-old boy growing up in NYC public housing. This project, entitled SLUMFLOWER, is twofold, beginning with a fashion spread featuring the main character and cast in a lifestyle setting, followed by an actual film which tells the full storyline. Images from the fashion shoot, photographed by Rog Walker & processed with VSCO Film™, will be on display for NYC fashion week. Also compiled in book form and printed by Artifact Uprising, these beautiful images draw attention to the unique details and refined styling of Street Etiquette. The proceeds from book purchases will fund Street Etiquette’s SLUMFLOWER film, the second part of their editorial project.
We’d love to invite you to come view this one-of-a-kind fashion affair. We will be attending this event and would love to see you there!
When: Saturday September 7th, 2013
Time: 6:00pm -10:00pm
Where: Temp Art Space, 57 Walker Street New York, NY 10013